In a refreshingly candid and open interview with DPReview, Sigma’s Chief Executive Officer, Kazuto Yamaki, has given an insight into how the Japanese lens and camera manufacturer is performing, and revealed some of its plans for the future.
Perhaps one of the most exciting pieces of news to emerge from this wide-ranging interview is that Sigma plans to start making smaller lenses. The company has carved a reputation for high-quality breeze blocks in recent years, producing a number of well-received Art lenses that have impressed professionals and enthusiasts alike.
Yamaki explains that they will continue making glass for “very serious photographers” but will add an additional line of lenses that are high quality “but much more compact.” Yamaki cites the 45mm f/2.8 as an example, explaining that Sigma aims to begin catering for “those who need smaller, stylish, high-quality products.”
As someone who enjoys smaller lenses, this is great news. I also had the chance to test the new Sigma 24-70mm f/2.8 recently — a buyable beast with beautiful bokeh — and was more than impressed. It’s no wonder that demand for the new lens is proving difficult to meet.
Be sure to read the interview in full as there are some interesting insights into the shift towards mirrorless, the success of the Sigma fp, and the plans for the Foveon sensor full-frame camera.