Sony is claiming that these are now the world's toughest and fastest consumer SD memory cards. Meet the new SF-G series TOUGH SD cards.
These new Sony UHS-II SD cards are built with long-lasting durability in mind. They are temperature proof, x-ray proof, magnet proof, UV guarded, and anti static. Additionally, they are shock proof withstanding drop tests from 16 feet up, IPX8 waterproof for up to 72 hours at depths over 15 feet, and IP6X dust proof (the highest rating, aka truly dust proof). Taking it up another notch, they even have 18 times the bend strength against the standard SD card, according to Sony's testing. Needless to say, this looks like one tough cookie.
The card design uses a one-piece molded construction and eliminates the more fragile ribs and annoying data protection locks that are commonplace on conventional SD cards.
As with the currently available non-TOUGH Sony UHS-II SF-G memory cards, these have read speeds up to 300 MB/s and write speeds up to 299 MB/s with compatible devices.
This is not Sony's first foray into creating rugged memory solutions for imaging professionals, and I think increasing this line of travel-friendly, durable products in part shows a commitment to the Sony Alpha brand image they've developed.
The Sony SF-G Series TOUGH SD cards will be available in 32 GB, 64 GB, and 128 GB storage options. Pricing and availability has yet to be announced.