I use a bike in Paris, and I use bungee cords to tie things down when I need to, but this video shows a way to use it in studio which I think is so simple, yet so brilliant. Studio space can seem large and vacant at first, but after a couple of weeks things start piling up and if you and your team don't clean up and maintain it, can become a place you dread going to. Light stands are one of the items we use mostly in a studio, and we have more than two at any given time.
Light stands are tall and when put upright can easily lose balance and fall, most likely against the other light stands and create a beautiful domino effect for the moment. Their folded-up form factor is most likely the worst thing about them, but when they are set up to be used they are sturdy and carry soft boxes, parabolic modifiers and all various strobes you might have lying around.
I've never thought about using the same bungee cord that I use for my bike in studio. I love it when I have one thing that can solve two problems. This is one of these.