There has been a lot said about Nikon's financial situation and its future in the industry, with a lot of speculation flying back and forth. This great video essay takes a deep dive into the numbers behind Nikon's current state of affairs, what they mean for the future of the company, and what they will mean for the industry.
Coming to you from Matt Irwin Photography, this fantastic video essay discusses Nikon's current state of affairs and the future of the company. There has been a lot of doom and gloom said about the company, with some people believing we nearing the end of its presence in the industry. I do not shoot Nikon cameras and do not have a horse in the race, but I know I would certainly be disappointed to see them disappear from the industry. Besides being one of the mainstays of the photo world for a century now, I think it is always good to have more competition, both to push progress and innovation forward and to encourage more affordable prices for consumers, so I certainly hope the company is around for a while to come. Check out the video above for Irwin's full thoughts on Nikon.