While there have been countless videos released reviewing Nikon’s latest release of the Z6 and Z7, there hasn’t been much of a discussion around what this means for the industry as a whole. Ultimately, is the release of the new bodies enough to keep Nikon’s base from defecting to other systems, or is there now a discussion among Nikon strategists on how to capture market share back from other manufacturers, mainly Sony?
Brought to you by Three Blind Men and an Elephant Productions, Hugh Brownstone discusses the merits of what Nikon’s entry into the mirrorless market means for the industry as a whole, while also bringing to light an interesting discussion on why sticking with Nikon is the best bet for photographers and videographers alike who have patiently awaited the new cameras. I agree with much of Brownstone’s logic when discussing what Nikon has produced and am also interested in getting my hands on the new cameras to perform my own testing.
But that being said, is GAS (gear acquisition syndrome) to blame for the growing excitement around the new camera bodies, or is there a real need for users to transition to the new Z6 or Z7 bodies? While it’s no secret Nikon wants to directly compete with Sony’s current offerings of the a7 III and a7R III, have they succeeded in actually producing a true competitor? Only time will tell, but I do believe it will take several years of Nikon playing catchup before they can truly compete in the mirrorless market. Make sure to watch the thought-provoking video and give us your thoughts on what Nikon’s entry into the mirrorless market means for everyone.
Check out more of Brownstone’s work here.