Here at Fstoppers, we all know Canon makes some pretty cool cameras, but you may have forgotten they also make really nice photo and document printers. Canon realized that, in this digital age of Facbeook, Instagram, RFID devices, and Apple Pay on your iPhone, many of us have dramatically decreased or stopped printing things out. You know, things like photographs, tickets, business documents, and maps. Thus, in response, they started the "Never Again" campaign and made this hilarious series of videos to promote their PIXMA printers. Read below to watch them all.
First, I will note that the lead video above is a bit more risqué than I thought Canon would go, but I have no problem with it and think its hilarious.
I am not surprised that Grey, the legendary ad agency, is responsible for these videos. This campaign was very well-executed and even makes me feel inspired to buy a new printer to replace the aging one here at my desk, but if the industry could only do something about the cost of printer ink...
PIXMA "Never Again": Daughter
This one is hilarious because I have so many friends that no longer print out actual photographs of their kids.
PIXMA "Never Again": Office
Admittedly, I thought this was the weakest of the series.
PIXMA "Never Again:" Eulogy
PIXMA "Never Again:" Concert
I think this one is my favorite
PIXMA "Never Again": Map