If you're a content creator in any industry, I can almost guarantee that someone somewhere will steal your work. Unfortunately, it's pretty much inevitable now, especially with the advent of social media. The question is: what can you do if someone steals your work?
First thing I'd recommend is to actually identify if your work has been stolen. There's very little you can do if you're not aware that someone has stolen your work. One super quick and effective way to find out if your work is getting stolen or not is by doing a reverse image search on Google. I tend to a quick search of a few images every few months. Social media is probably the worst platform when it comes to content stealing. Unfortunately, in many cases, there aren't a lot of things you can do aside from performing takedown requests, which is a complete pain. In a recent video by Karl Taylor, he shows some pretty outlandish ways some people have stolen his content and even his likeness. It's incredible how far some will go just to fool people into thinking they're a professional company or creative.
In all fairness, I've taken inspiration from Taylor too, because in my mind, he's a brilliant photographer. Having said that, there's a pretty distinct line between taking inspiration versus outright stealing content.
Check out the full video linked above.
Editorial Note: Some of the claims Karl has made in his video are unsubstantiated and at times false. Much of the tutorial sales language is used across many photography tutorial companies including Fstoppers and is not unique to Karl Taylor or Fro Knows Photo. It should also be noted that the light beam photoshoot referenced in Karl's video was setup by Sony and not Jared Polin.