Papermakers G . F Smith, with help from the design agency, Made Thought, conducted a survey seeking the "World's Favorite Color" receiving 30,000 submissions from around the globe via online poll since it was launched in January 2017. The winner was chosen by popular consensus was a shade of green submitted by fine arts graduate Annie Marrs and UNESCO working inspired by the blue, grey, and green tones she saw in the River Tay in Scotland.
The winning color will be called "Marrs Green" and will be featured in a range of paper products. Color experts say that although the shade has been called a green, it would not be incorrect to view it as a shade of blue. Peter Giles, a color adviser at Farrow and Ball said, "It's almost a teal color. You could almost say it (Marrs Green) was more of an aqua color."
Marrs travelled to Hull yesterday to celebrate the launch of the new color at a pop-up shop in the city center, where well-known British brands such as satchels from the Cambridge Satchel Company and Anglepoise lamps were reproduced in the new color. “I found out about it through a friend who showed me the website, it was like a rainbow where you simply selected your favourite color,” said Miss Marrs, who now works as a cultural producer at Leisure and Culture Dundee. “This was back at the start of the year and I had pretty much forgotten about it until I was out on a boat on the River Tay in my home town of Dundee, and there are all those beautiful green, blue tones - some very grey but some really bright and vibrant and deep and rich that dance in the water. So when I got home after being out on the water I made a cup of tea and settled down to pick that perfect shade. I've always loved colours in the green-blue teal family."
The UK-based paper company launched the contest and received submissions from over 100 countries via online poll since it launched in January 2017. The results of 30,000 people were then combined to find out which was color most popular, and Miss Marrs’ shade was the closest to the overall consensus. Marrs Green will now join G.F. Smith’s Colorplan range of papers and is available for use by designers, brands, and individuals.