On August 29th, photo editing software company, Alien Skin Exposure, announced a major rebranding initiative. The company is now named Exposure Software, and, naturally, has a new logo plus a new website URL reflecting their major focus on Exposure — the company's creative photo editing product.
The company, founded in 1993, and made famous for its excellent film emulation plugins and filters, has been competing directly with the likes of Adobe's Lightroom, On1 Photo Raw, and Capture One, for a share of the raw photo editing market for a number of years now. A tough pack to be in the middle of, for sure, but they've been making incredible strides over the last couple of years, in no small part to their continued engagement with consumers on how they can improve the software. Fstoppers reviewed Exposure Software's last iteration, Exposure X4, last year, here.
Exposure X4 Introduction
Exposure Software's CEO, Finley Lee, had this to say:
More than just a name change, the new branding initiative reflects the importance of, and
commitment to, making Exposure the best photo editor for creative photographers
These new changes to their branding come as pre-cursors to the publication of a newly designed website and blog to go with the release of Exposure X5 this fall. You can download a free 30-day trial version of Exposure X4, here, or purchase the full version with updates here for $119. If you're already an owner of a previous Exposure edition, you can upgrade to this latest version for just $79.