In what may become the next big thing in real estate and architectural photography, being able to zoom around a house has just gotten a little easier to do.
Insta360 have partnered with Matterport, which is a cloud-based system that will re-create your home in a 3D space. Now, you can connect the Insta360 ONE X camera to the Matterport app and immediately get going. What blows my mind, is that the final result includes measurements like the square footage of a room.
Normally, Matterport would sell you their custom camera (starting at $2,495). So while you won’t get all the bells and whistles with a tiny Insta360 camera, you’re only spending $400. You’d still need to pay for Matterport’s hosting, but that’s the whole point here anyway. Beyond real estate, this has also been used in tourism, hospitality, and industrial cases.
If Matterport isn’t your jam, Insta360’s got partnerships lined up with similar services like VPiX, Kuula, iStaging, Cupix,and immoviewer. To me, it’s reassuring that if I came to dislike one service, I could jump to another and still use the same camera. This would be especially important if my business relied on it.
Have any readers created virtual tours before? Feel free to share!