'IT' is Here and is Totally Crushing the Box Offices

This past weekend, Stephen King's "IT" opened in theaters and totally crushed things at the box office. The movie adaptation of Stephen King's classic horror novel looks to be both visually impressive and completely terrifying. Take two minutes and watch the official trailer if you haven't already. Take notice of the genius use of vibrant color pops woven into the otherwise muted color tones. 

First things first, I haven't read the original book or seen the original TV mini series. I also haven't been to the theaters to see the 2017 adaptation yet either. I'm still trying to decide if I think I can handle it or if it's going to freak me out too much because this one looks like a pretty scary movie regardless of how you feel about clowns. Part of me would be scared to death and the other part would want to appreciate the use of the color red.

 
I've got to give props to the visuals, the trailer alone is everything that you want in a horror movie and apparently audiences are flocking to the theaters to see for themselves. The music is masterfully suspenseful blended with the colors and the “gotcha” moments where something jumps out at you. Something about the colors feel like they are adding their own element of terror. What is it about the color red that works so well here, or works so well in horror movies in general? Is it just the association with blood?

Whether it's a single red balloon or the pop of red makeup (be it a nose, lipstick, or the hair), not to mention that any on-screen blood will no doubt be as in-your-face as can be. Sometimes subtle and other times not so much, the intelligent use of bright colors against otherwise muted or bland color palettes can be so visually striking that we can't look away. Might be red, orange, yellow, something used to define a scene through the use of color.

 
What do you guys think? Keep things spoiler-free, but chime in with your thoughts, if any, on this movie. Have you seen IT? Will you see IT? Do you have a childhood phobia of clowns that has scarred you for life? What about as it relates to your photography and videography work. Have you consciously experimented with a color splash before?