An upcoming film titled "Migonnes," which is loosely translated to "Cuties," has caused Netflix to gain a great deal of criticism.
The drama film was originally released on the 1st of April this year in France, where it remained relatively unknown. The first few trailers that were uploaded in March don't seem to have caused much of a stir, and even the like ratios on YouTube were above 90%. The movie is set to be released in the US and UK on the 9th of September, and there are clear differences in the marketing strategies.
The original poster for the movie in France had a more carefree, children having fun approach, whereas the new poster is disturbing, to say the least. Even the description of the movie was deplorable.
“Amy, 11, becomes fascinated with a twerking dance crew. Hoping to join them, she starts to explore her femininity, defying her family’s traditions.”
Netflix has confirmed that they have changed the poster and description, as it did not accurately represent the movie. The unfortunate thing is that the controversy has brought this movie to a much wider audience, which implies that the marketing strategies have worked. I wonder if these types of strategies are being implemented, not by mistake but intentionally in order to drive more traffic to the content.
Whatever the movie is truly about, it has been marred by a terrible stain.