Koelnmesse GmbH has just announced that they are canceling photokina for 2020.
Koelnmesse GmbH had come under significant pressure in the last few days to cancel their photokina 2020 show in light of the current pandemic.
Given what's happening in Germany and around the world, there really was no other option.
Surprisingly, they do not plan to reschedule and have notified the photography community that their next show will be in May 2022.
The decision not to host the next edition of photokina until May 2022 was made with in view of several factors: even before the appearance of the coronavirus, the imaging market was already subject to strongly dynamic movements. This trend will now gain momentum and must be factored into plans for the upcoming photokina. Added to this is the fact that our customers’ resources are already under heavy strain in 2021 — as a result of general economic trends as well as rescheduled events on the global trade fair calendar. The orientation towards 2022 gives everyone involved time enough to design the next photokina with an eye to the needs of the market and of our exhibitors and visitors.
With all of the upcoming photography fairs now canceled, I'm very curious to see how the photography industry will adapt to market their new cameras and equipment.
Clearly, focusing on the health of the world's population is paramount at this time, but it seems clearer and clearer to me that the economic impact of this pandemic will likely usher several major players into bankruptcy.
photokina logo from Koelnmesse GmbH press release.