Samsung Aims High with the NX1, Partners with Joseph Gordon-Levitt to Produce Film

Samsung Aims High with the NX1, Partners with Joseph Gordon-Levitt to Produce Film

Joseph Gordon-Levitt is, rather quickly, becoming very involved with our industry. If you were at Adobe MAX a couple weeks ago, you would have seen him moderating the "Sneaks" panel. Today, he keep that train rolling with a partnership with Samsung and his open collaborative production company, hitRECord. Titled, “In a City”, the campaign will see the actor and filmmaker direct a short film inspired by cities across the globe shot entirely on the NX1 in 4K.

The ‘In a City’ campaign will see Joseph Gordon-Levitt take to the streets of cities across the world to explore the rhythm of daily life for the people who live there, capturing the experiences and interactions that give each city its unique character.

In addition, the campaign will feature crowd sourced content from hitRECord’s talented community of cinematographers, musicians and lyricists. Joseph today released a video message encouraging hitRECord members to submit lyrics and audio content to help build the film, which you can view here.

We are already pretty stoked on the new NX1 and are pretty excited to get our hands on it for testing. 

‘In a City’ video will be released on December 11th on:

Samsung camera Facebook page (

Samsung camera YouTube channel (

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Jaron Schneider is an Fstoppers Contributor and an internationally published writer and cinematographer from San Francisco, California. His clients include Maurice Lacroix, HD Supply, SmugMug, the USAF Thunderbirds and a host of industry professionals.

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I have no doubt this is an incredibly capable camera. I might even get it for videography after the price drops even further as is expected from Samsungs. My only quibble though is the limited range of lenses.