Swimwear is often the target of criticism for promoting unrealistic expectations regarding body image. Target's new swimwear campaign seeks to reset such expectations by going Photoshop-free.
The campaign, #TargetSwim, showcases four models: Content Creator and Dancer Megan Batoon, Skateboarder Lizzie Armanto, Model and Body Activitst Denise Bidot, and TV Host and Model Kamie Crawford. Each of the models are using sponsored Instagram posts on their personal accounts to promote it, which you can see below.
Kamie Crawford noted:
As both the industry's and society's relationship to retouching and body image continues to evolve, it's interesting to see how companies with the capability to have very real effects on the prevailing culture take different stances. What are your thoughts? Let us know in the comments.