Target Forgoes Photoshop in New Swimwear Campaign

Target Forgoes Photoshop in New Swimwear Campaign

Swimwear is often the target of criticism for promoting unrealistic expectations regarding body image. Target's new swimwear campaign seeks to reset such expectations by going Photoshop-free.

The campaign, #TargetSwim, showcases four models: Content Creator and Dancer Megan Batoon, Skateboarder Lizzie Armanto, Model and Body Activitst Denise Bidot, and TV Host and Model Kamie Crawford. Each of the models are using sponsored Instagram posts on their personal accounts to promote it, which you can see below. 

Kamie Crawford noted:

Target shows women of all shapes, sizes, and colors looking beautiful and confident in themselves and their swimsuits, and that resonates with women everywhere. Confidence is contagious!

As both the industry's and society's relationship to retouching and body image continues to evolve, it's interesting to see how companies with the capability to have very real effects on the prevailing culture take different stances. What are your thoughts? Let us know in the comments. 

[via Today]

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Maciek Hutnik's picture

Images above are definitely NOT Photoshop free!
Clear signs of totally wrong liquify use, not mentioning quite terrible masking:/ so #target, if you are going to lie, at least lie well;)

Lee Morris's picture

HAH! Good eye

Josiah Moore's picture's super easy to see where Photoshop WAS used. God, I'm so over this sort of fake "real" marketing approach. It's so popular lately.

Anonymous's picture

They can be forgiven for the poor PS use given they don't know the difference between boys and girls... ;-)

Richard Keeling's picture

Any photograph that gets closer to how real women look as opposed to the stuff of fantasy gets my approval.