The most depressing year in recent history has set its sights on Canon. As with most 2020-related problems, it's never just one thing. The biggest problem that Canon is facing is the potential loss in trust.
The last few weeks haven't been great for Canon. After having a relatively successful product launch, it was eventually somewhat marred by issues relating to overheating. Canon then had to deal with a major outage, which has led to customers losing images. This is a huge problem because the worst thing that a cloud storage company could do is lose their customers data. Canon has also confirmed that the lost data cannot be restored.
The disappointing thing is that Image.Canon as a concept is precisely where the industry needs to go. Being able to automatically upload files directly to the cloud in real-time offers a lot of convenience. The loss of data does discredit Canon as a service provider, and customers may think twice before using Image.Canon.
Most recently, Canon has been hit by a cyber attack from an organization called Maze. Tony Northrup discusses this attack in more detail in the video linked above.
Personally, I think that this could be exactly what needed to happen in order for Canon to shore up their defenses. Maybe this could be the problem that makes Canon invest a good deal of resources in order to ensure this never happens again.
Check out the full video linked above.