Canon is king, but they sure aren’t getting that level of respect from photographers. What does this mean for their future?
The camera industry is in the middle of a huge shakeup with mirrorless being seen by some as the future of photography. From 2016 to 2017, the mirrorless market grew 29 percent while the DSLR market shrank for the fifth year in a row. Nikon, which was unseated by Sony for the number two spot in the full-frame interchangeable lens camera market last year, has taken this threat seriously and seized the opportunity by improving their product line to be highly competitive. On the other hand, reigning market champion Canon has not made the same strides in their recent product releases.
Many are reacting to this non-action with disapproval and counting Canon out. Barely anyone is taking them as a serious contender for the future, and a lot of customers I hear from seem to believe they are just riding out their camera system until the wheels fall off. Across Internet forums and blog posts, and in conversations I’ve had with other journalists, Canon is the butt of the joke right now when talking about the state of the photo industry. Canon is an underdog.
The funny thing is, Canon is number one on the leaderboard. They’ve dominated the market for the past 14 years. They could probably go on down the same path they’re on for quite some time before anyone catches up to their level. They already have the numbers, and for the time being they simply don’t need to be neck and neck competitive (as much as we would love them to be). Canon is a top dog.
What does this mean? If it plays out in Canon’s favor, this time period could actually turn out to be explosive and monumental for the company. Take a look at what Sony was able to achieve in a couple years when most people scoffed at their mirrorless product lineup. No one cared what they were doing and then they knocked Nikon (Nikon!) down a peg in full-frame marketshare. Canon has the sustainability and time allowance that no other camera company has right now, and if they come out swinging with the technology of tomorrow when the opportunity is peaking, this whirlwind combination of top dog and underdog is going to set them up to be untouchable for the next 14 years as well.
Photo by StockSnap via Pixabay.