I an effort to bring more professionals into the S system, Leica Camera has gotten aggressive with a new S-System Trade Up discount program. Launched as a component of their "100 Years of Leica Photography" centennial, Leica Camera is granting a $5000 credit towards the purchase of a new Leica S (Typ 006) digital medium format camera for customers trading in any SLR camera or medium format camera (film or digital).
Here is a video of photographer Joel Meyerowitz discussing the S system as take three in the "My Life with Leica" video series produced by the Italian Leica Akademie.
The Leica S is available for $21,950 (body only). To participate in this program, contact your local Leica dealer to learn more about the instant credit on your purchase for $5,000. The credit will only apply towards the purchase of a brand new Leica S (Typ 006) camera and will run from April to June 30, 2014. Please note that only one instant credit can be applied to each new Leica S (Typ 006) purchase.