In our first two segments of building a business plan, we’ve talked about defining your product and forming a long term vision. In this final section we will talk about some of the practical steps you need to take to take those hypothetical concepts and put them into action.
In Part One of this series, we began writing our business plan by focusing on the nuts and bolts of our business. In this section, we will start to expand on those roots and add to the "what" by knowing our "why".
Today begins a three part series on building a successful business plan as a photographer. The topic deserves its own full book, but hopefully these essays will give those of you just starting out a primer on things you need to consider when turning your hobby into a profession.
With many of my fellow Americans preparing to sit down to Thanksgiving dinner, let’s take a moment away from turkey and dodging awkward conversations about politics to give thanks to those who provide us the motivation to persevere.
Photography is a challenging career. So, what pulls us through when it all gets so overwhelming?
It doesn’t always take expensive equipment to make big changes to the mood of a shot. Here are a couple ways I found to improve my portraits with a tool I didn’t so much buy as I found laying in the trash.
If you’re anything like me, you spend half your time fighting for new business and the other half fighting your urge to spend the money you make from new business on gear. So, for a bit of fun, today I thought I’d share my own personal, self-directed pep talk whenever I feel the urge to splurge.
A few words of wisdom from one the best cinematographers working in Hollywood today.
Sometimes, I like to tell brief stories about my adventures in life and photography that have little to do with the technical aspects of creating an image and more to do with making sense of an often hectic profession.
In a genre composed of so many different disciplines, there are a couple truths that cross all boundaries.
In this detailed video, Basic Filmmaker gives you a complete overview of the things you need to know before investing in a lighting system for your video needs.
Sometimes it takes a deeper look at a master to bring us back to basics.
This has been the year of mirrorless! There have never been so many attractive options for DSLR shooters to make the transition as there are now. But should we?
Deciding which images to keep and which to throw away is one of the hardest lessons to learn for new photographers. One would think that it gets easier with experience, but the more you learn the harder it can get.
With 2018 being the year of mirrorless, it is tempting for many of us to fall into the trap of trying to spend our way to good photography rather than using our own talents. And while having appropriate gear is essential to the trade, it’s equally important to think twice before sacrificing your business for the latest trends.
This is the long and wonderful story of ending up right back where you started.
Gimbals can elevate even the most basic videos to a cinematic level. But, while using them is easy, setting them up can be another story altogether.
In this short video from Crimson Engine, cinematographer and director Rubidium Wu takes you step by step through how he lights his closeups for video.
Sometimes the lessons learned as a child are the most useful as an adult. Even if they were lessons to forget.
Sometimes there are lessons that can affect both new photographers and veterans alike.
