In our first two segments of building a business plan, we’ve talked about defining your product and forming a long term vision. In this final section we will talk about some of the practical steps you need to take to take those hypothetical concepts and put them into action.
Articles written by Christopher Malcolm
Today begins a three part series on building a successful business plan as a photographer. The topic deserves its own full book, but hopefully these essays will give those of you just starting out a primer on things you need to consider when turning your hobby into a profession.
If you’re anything like me, you spend half your time fighting for new business and the other half fighting your urge to spend the money you make from new business on gear. So, for a bit of fun, today I thought I’d share my own personal, self-directed pep talk whenever I feel the urge to splurge.
With 2018 being the year of mirrorless, it is tempting for many of us to fall into the trap of trying to spend our way to good photography rather than using our own talents. And while having appropriate gear is essential to the trade, it’s equally important to think twice before sacrificing your business for the latest trends.