Why Is Leica Selling Twice as Many Q Cameras Than Their Legendary M Rangefinders?
Leica is famous for its fully manual rangefinder cameras that are based on technology first introduced in 1954. In recent years there’s been what appears to be a huge surge of interest, particularly from younger YouTubers and influencers, all using rangefinders and gushing about them on social media. Some have a digital M, some have a film M, and a large number actually own both. Therefore, one would think that this antiquated system is in huge demand. YouTubers are waxing lyrical about Leica M cameras being “the” camera to own, particularly if street and travel photography is your main interest, and you want a bit of street cred. But all is not what it seems.