Fujifilm Instax cameras are the most popular instant cameras, offering a range of sizes from mini to wide, providing plenty of options. My favorite format is the Instax square film, and with the release of the new Instax SQ40, we conducted a comparison against the SQ6 to determine the best square format instant camera.
Fujifilm's latest instant camera, the SQ40, features a shift towards a more retro-style design, similar to its high-end APS-C cameras such as the Fujifilm X100VI and the X-T5. This retro design was also seen in the Instax Mini EVO camera, which is a digital camera that utilizes the Instax mini film.
In contrast, the Fujifilm SQ40 is an analog film camera that could be described as a medium format instant camera due to its 6x6 film size. Although this may be disappointing for some due to the lack of printing features and the convenience of shooting with a digital camera, i.e., being able to select and edit images before printing them, the fact that it is a true film camera means there are a couple of benefits.
For instance, one benefit is the somewhat intangible look and feel of film coupled with the fact that each image produced is essentially unique. Another is the added benefit of having a relatively lower price point.
The new camera does lack several features when compared to the older model, the Instax SQ6, which has been a long-time favorite of mine. However, changes to the design and ergonomics may be enough for some to pick the SQ40 over the feature-filled SQ6.
In the video linked above, we compare both cameras in different settings in order to determine which is the best option. We also perform a detailed side-by-side comparison of the images to see if there are any differences in image quality.
To find out how each camera performed, check out the full video linked above.
