Why One Creative Shoots With the Sony a7 IV More Than any Other Camera

Sony's a7 series has long been respected as some of the most well-balanced cameras available, offering features and capabilities that satisfy the needs of many photographers and filmmakers without more extreme options that often drive prices higher. This great video review features a creative discussing why among multiple brands and camera bodies, the a7 IV was the camera he returned to the most in 2022. 

Coming to you from Benj Haisch, this interesting video goes over the reasons why the Sony a7 IV mirrorless camera was his most used camera in 2022. The a7 IV is equally at home in both photo and video applications, with features like: 

  • 33-megapixel backside-illuminated sensor
  • 828-image buffer
  • Improved menu system
  • 4K 30p video using the full width of the sensor
  • 4K 60p in Super 35 mode
  • S-Cinetone and S-Log3 for a maximum of 15 stops of dynamic range and 10-bit 4:2:2
  • Onboard compensation for focus breathing
  • In-body image stabilization with up to 5.5 stops of compensation
  • Real-time object tracking autofocus and human and animal eye autofocus in both photo and video 
  • Fully articulating rear touchscreen
  • 3.69-million-dot electronic viewfinder

Altogether, the a7 IV looks like another impressive entry in the a7 series. Check out the video above for the full rundown. 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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Still don’t know why this a7 iv has focus breathing compensation and the a7siii doesn’t.
I almost got this camera but I’d heard too much about the video overheating issues. I got another a7siii and then the other day a Nikon Z9 to be part of my Sony/Nikon live music video production company.
I really like the 33mp sensor and wanted a hybrid camera with more that 12mp and shot good internal codecs . The Z9 tended up being that camera almost because this camera gets hot . The Z9 is actually a better camera for hard production use anyway.

--- "Still don’t know why this a7 iv has focus breathing compensation and the a7siii doesn’t."

My guess is the MPs since breathing compensation results in some cropping. There's more wiggle room with a 33 mp than a 12.

Curious question for you? Hindsight, would you even buy any Sony glass now that sigma has so many great options?

I guess people with the money who believe Sony glass gives you the best quality and future compatibility would. Some Sigma glass is so good that the difference in quality between them and Sony lenses is hardly noticeable.

The reason to buy Sony lenses is for the best performing autofocus speed on something like the newer G Master Sony lenses. The image quality isn’t a big difference but the AF speed is a big difference. Like the Sony 135 1.8 vs Samsung 135 1.8 is a significantly stronger focusing motor in the Sony. But I think the third party lenses still feel fast just not blazing fast like the GM lenses. So that’s a huge price jump for a marginal performance difference that makes no difference in most reasonable scenarios. But if you’re trying to get basketball or baseball slides the G Masters get more perfect focus keepers.

It's a great camera.

Because they are paid by Sony marketing team to say so 🤷‍♂️

Paid? How much?

But also, people watch camera reviews far more than any other type of photography videos.

No. He makes a point of saying what equipment he is given and what he buys for himself. He is not a Sony shill. Just because someone speaks positively about a camera system in their videos doesn’t mean they are always paid to advertise. Besides, he also owns a fair bit of Leica equipment.

The question is why there is no update for a cropped 4k 120, or cropped full hd 240 like fx30. A7iv is a more expensive camera and it is a diserved upgrade