If you've opened up any social media at all in the last year or two, you've probably seen a fair number of AI-generated videos set to music. I know for me, my feed is filled with many strange videos involving Donald Trump, J.D. Vance, and a bag of Cheetos. But none of those videos have had any dialogue—until now, with Google's Veo 3.
About a week ago, Google unleashed it's latest AI video generator, Veo 3. Available as part of Google's $250 AI Ultra subscription package, the new model is able to generate speech that syncs right up with AI-generated characters. It's truly a stunning advancement in AI technology.
Spending the money to try it out so you don't have to, Futurepedia put the software through its paces in the video above, burning through many credits to generate some truly wild examples that pushed the model to its limits.
You'll see examples of scenes that look like they could be lifted from any Hollywood feature film, or person-on-the-street interviews that call to mind the "Hawk Tuah" clip, or flights of fantasy featuring dragons, Shrek, and Bigfoot.
Take a look at the video above to see those examples.
But all of this raises the question of what it all means for content creators. The stock photo industry is already under siege from generative AI images, which have vastly improved in the last year or two. Video seemed to be safer, with models from even a year ago was producing monstrosities such as this AI gymnastics video. Veo 3 completely obliterates previous efforts. Between the examples from Google and Futurepedia above, there's a real threat to anyone and everyone involved in creating films of any kind.
There's still some weirdness in the model. The Futurepedia video highlights how it's not good at continuity from scene to scene, and it still struggles when users input elements they want the model to use, but all of these things will be ironed out in time.
What does that mean for camera operators? For editors? What about actors, for that matter?
Is all creative work about to die? Leave your thoughts in the comments below.
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