Vlogging for photographers has become a great marketing tool. It's a video, so it's showcasing your editing capabilities, it's giving an idea of what it's like to work with you as a photographer, and it shows that you know what you are doing and based on your following, have a large amount of influence in the industry.
This video has a lot to offer. Peter shares his appreciation for the work that he does. It's an inspiring message about how no one starts photography to become a professional: it starts as a hobby and you don't think about being there, in the middle of the Alps, shooting Porches and making great work as the reason, you just do it as a passion of yours.
Small pieces of vital information
With that said, there are small pieces of information that can benefit anyone in photography moving into the video sphere, like the importance of ND filters. They share knowledge like having to double your frame rate, so for example, let's say you're filming at 24 fps, you'll want to shoot at a shutter speed of 1/50. So to keep your f-stop down to get a shallow depth of field, you will need an ND filter.
The drone in the air and the Porches on passes along the snow-covered Alps makes for enjoyable watching. Peter also has a great ear and knows how to add the right music to give the video a the feeling of being an important moment.
Peter McKinnon has a very good vlogging channel on Youtube, and if you're interested in seeing a great photographer, videographer and vlogger do his thing, I'd advise you to subscribe. He also does tutorials for post processing in Photoshop or how to shoot certain items on a budget all the while being high in production value.