If you have been to any sort of performance in the last few years, I think you'll recognize some of the people in this commercial. Crowds who take pictures with their smart phones, holding them up to reveal a sea of illuminated rectangles, often distracting an artist or blocking the views of others. This commercial takes this issue to an unreal level, but it's actually not that far off.
I think the guy with the mustache who sneaks on stage as a flower (check at :30) is my favorite.
Plenty of artists have made statements about people in the crowd taking pictures or video, and on Prince's latest tour, management posted signs explicitly banning cell phones, video, and photography.
I've personally been to shows where the artist went with a more interesting route... about 4 songs into his set, Mayer Hawthorne told the crowd to get out their phones and take pictures now, that this was the "instagram" part of the show. He then went on to freeze in various poses with his band around the stage, while everyone clicked away. About 2 minutes into it, he said he hoped to see those on the internet later. And then, he very respectfully asked that since now everyone now had a great photo, would they please put their cameras away and enjoy the rest of the show. A very classy move, and a smart one at that. It totally worked, and the band launched into a few slower songs. It was noticeable that people actually did put their phones away at his request.
Here's an article that talks about that show.
Personally, I haven't done much research into this camera err.... phone.... so I don't know if how they show it being used in the ad is legitimate, but my guess is that it's not really a solution to this inconvenience. I do enjoy that it's poking fun though, because sometimes people need to relax. Especially after reading some of the heated comments coming from yesterday's article about photographers getting in the way of videographers. Maybe they just need to use the Lumia like the couple in this ad? Kidding of course!
Do you have any funny or otherwise awkward stories from a time when you or someone else were using a phone and taking pictures at a show? Or how about a solution to the crowds of cameraphone-ographers? Let me know below.
For the record, I have no affiliation with Nokia.