Day19 (the photography team of Jeremy and Claire Weiss) recently shot a new ad for Puma's fragrances Green & Yellow with the fastest man in the world Usain Bolt.
While this behind the scenes video doesn't give you a detailed technical description of how they shot the photo, I feel there is still a lot to learn from watching it. I think it's really cool to see how Jeremy and Claire both shoot together at the same time while Usain and the models walk down the street. At first glance the photo appears to be naturally lit, maybe with use of some reflectors, but in the video I spy a gelled Profoto head. I noticed during some of the shots they have wireless transmitters and some they don't.
So Fstoppers readers, what is your take on this shot? Did they go with natural light or did they use artificial light? Leave your theory in the comments below!