Essential Skills for Bridging the Gap Between Photography and Videography

In today's landscape, the demand for video content has skyrocketed, creating new opportunities for photographers. The ability to capture motion and tell stories through video is no longer just a desirable skill, but rather an essential one for photographers looking to expand their services and reach.

Coming to you from Evan Ranft, this helpful video dives into the fundamental video skills that photographers need to master in 2024.  Ranft emphasizes the unique advantage photographers possess in their understanding of cameras, composition, and settings, providing a solid foundation for transitioning into the world of video. He highlights the potential for increased brand reach, client value, and ultimately, higher earning potential by incorporating video services into your photography business. 

The video describes key concepts such as shutter angle, ND filters, and the effective use of log footage for achieving optimal dynamic range. Ranft also sheds light on common beginner mistakes in slow-motion capture and post-processing, offering valuable tips for achieving smooth and professional results. He further explores the importance of color grading, specifically the Rec 709 conversion process, for ensuring consistent and accurate color representation across various devices. 

Beyond technical aspects, Ranft emphasizes the significance of understanding shot composition and its impact on storytelling. He explains the role of establishing shots and close-ups in creating a visual narrative that effectively engages viewers. Additionally, he stresses the importance of motion continuity, ensuring smooth transitions between shots to maintain a cohesive and visually pleasing experience. 

Ranft concludes by encouraging photographers to embrace video as a powerful tool for growth and expansion. Check out the video above for the full rundown from Ranft.

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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