Check it out guys. Here is another great speaker from Luminance 2012. Heck he isn't just a great speaker but also a great photographer, husband, father and friend to have (so he tells me). Zack gives us some insight on what it means to be genuine and what that means for your social media and ultimately your business. No need to learn the hard way, just watch.
“Editorial and commercial photographer Zack Arias has found the secret to success on social media: think less about yourself, and more about your community. And with over 46,000 followers on Twitter, Zack has a lot of say in the online photography world. In this video, he talks about why many photographers - and artists in general - need to rethink the way they use social media, and push themselves to self-promote less and interact more.”