A year ago, I had the pleasure of filming Macklemore and Ryan Lewis in my hometown of Victoria, British Columbia. At that point, the underground Seattle based duo was unheard of by many and confidently rocked the smaller side stage at our local music festival. To put it in perspective, there were a few hundred people there and the majority of the crowd was hearing songs like “Thrift Shop”, “Can’t Hold Us” and “Same Love” for the first time.
“Blowing Up” is an understatement for what Macklemore and Ryan Lewis have accomplished since then. Their self-produced album “The Heist” went multiplatinum in 2013, vaulting them to the top of their genre.
What’s more impressive is that the group’s music and videos are self directed and produced. Much of Macklemore and Ryan Lewis’s success can be attributed to their viral music videos. Their infectious first single “Thrift Shop” is packaged with an equally catchy music video that has gained 428 million views to date and is largely responsible for making the group a household name.
Since then, the duo has self produced and directed 3 videos, covering subject matter ranging from gay rights to pirate ships. Normal hip-hop subject matter.
When it came time to film a video for the single “White Walls” the group was as ambitious as ever. In this behind the scenes Ryan Lewis shares part of his creative process while directing the 14 day shoot.
As seen in the video, the group embraced new technology like Freefly Movi, RED cameras and Octocopters make their vision possible. Here’s a look at the final product
(Make sure to watch 4:03 to see modern camera technology used to it’s full potential)