This short film, Out of Tunes, was commissioned by Canon for the launch of its new EOS C300 camera. Canon’s only criterion for creator Sébastien Devaud was that the video must not be tied to a certain time or place. Other than that, he was free to let his creativity run loose.
“I spent two nights writing Out of Tunes,” says Sébastien. “My first wish was to appeal to the imagination of the viewers by creating something of a modern fairy tale. I also kept in mind that Canon wanted a universal film that could be used for several years. That’s why I chose a sound and radio theme. But in terms of the actual story, several interpretations are possible. My ambition is to encourage spectators to see the video more than once and still be able to discover new details every time.” Enjoy! via Profoto Blog