Big news comes out of Instagram this week as they open their advertising API to the masses of potential clients around the world. The third-party partners are now plugging their information and creative campaigns into the API making this weekend the most ads I have seen in years. Though the quality of the imagery doesn't seem to stray too far away from what I am used to seeing its interesting to see where this goes for Instagram, I believe it could be the next big advertising company.This simple addition for big brands on Instagram to create their own ads and purchase space is not new as it has become an acquired taste for about a year now. The big difference now is how often and in what capacity we will begin to see them interrupting our own feeds. I am all for Instagram becoming a real business and making what any large corporation would do, make money!
Though the real reason Instagram has become so popular is its capability to hold out in profiting off its users, its always been about the community from the very start. I guess all good things must come to an end in some senses for the better. The company is moving leaps and bounds further than any other platform before it with no signs of slowing. Below is a statement from Hootsuite Management on the possibilities of the social networks future.
"This integration will also make marketers and social-media managers more efficient as they will no longer have to switch between their phone and computer to track all aspects of a social-media campaign. For example, if a new product is launched, responses to comments and engagement with users on Instagram can be carried out from the same window that is being used to engage followers on Twitter and Facebook. Everything is in one place." - Hootsuite Management
Instagram's Ads API partners include obviously some of Facebook's biggest marketing partners: Kenshoo, Brand Networks, Salesforce Marketing Cloud, Unified, SocialCode, 4C, Nanigans, and Ampush. Below are samples of some of the ads I have seen pop up on my news feed within the last 24 hours which honesty is more than I have seen in the last year combined. Am I mad at this evolution, not quite. I see the need to expand and grow as a business and the built in option to remove and give feedback while in the app on each specific ad whether I like it or not is fantastic.
What do you think? Have you seen the onslaught of ads on Instagram this weekend? Let us know your thoughts in the comments below and sound off if you would take part in buying ad space on the platform.
[via Business Insider]