This week has been a big one for Instagram. The social media platform announced that it is cleaning up spammers, and Fortune noted that Instagram has left Twitter in the dust with 300 million active users. What does this mean for our businesses? If you aren’t on Instagram, or using it actively, you are missing out.
As photographers, one of the most important aspects of our jobs is social media marketing. Instagram continues to grow, and quickly; it has added more than 100 million monthly active users in the past nine months bringing the total count of users to over 300 million. That is a growth of over 50% this year. Instagrammers share more than 70 million photos and videos every day. Instagram is still smaller than Facebook, which has reports of 1.35 billion monthly active users as of the last quarter. Facebook reported 500 million people using the Messenger app alone.
Fortune released this week that Instagram users have surpassed Twitter’s 284 million active monthly users and is likely larger than LinkedIn, which doesn’t report active users but has a total of 331 million accounts. The service also announced this week that they are verifying accounts which will start with name brands and celebrities to ensure that Instagram remains a credible platform. Many of you may have seen this notification on your Instagram account. Instagram claims that this will most likely not affect your account if you have been organically acquiring followers. This will cut down on the spam comments and followers of fake accounts.
“Finally, as more people join, keeping Instagram authentic is critical— it’s a place where real people share real moments,” wrote Kevin Systrom, CEO of Instagram. “We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web.”
I believe 2015 is going to be a big year for Instagram. I anticipate more and more users to join, especially photographers, as Facebook business pages' organic reach continues to plummet.