Everyone might not be familiar or privy to the changes that Instagram has made over the last couple years, but one thing is for sure, they are doing some great things when dealing with brands and how they feed ads to their consumers. Next week, they will begin to roll out a feature in which select brands will be able to tag specific products for people to click through and purchase with one click, all in-app.
Before you get into a huge hissy about more ads and more brands trying to sell me on products, it seems like a brilliant move and one that will help people find exactly what they want when fed promotion within their feeds. That pair of shoes, handbag, or even hair band could easily be clicked through to purchase all within the app itself.
This is what it will look like. When noticing a brand that is promoting a product, you will see in the bottom left corner a prompt to see more. Then, each product will be highlighted with its price and made clickable. Those clicks bring you to a URL within the brands site to purchase on the spot. Quite impressive and fairly smooth if you ask me.
So far, brands such as Kate Spade, Warby Parker, J. Crew, Macy’s, and Target are all on board. What do you think? Is this a feature you would look at using in the near future?