Instagram has introduced Reels, which is similar to TikTok and Snapchat, and you can basically edit videos all within Instagram. The app also now has a Reels feed, which is similar to Facebook videos and TikTok with one video playing after the next.
Why Would You Want This?
Well, Instagram needs to have what the next generation of content creators need. If they're sharing videos like they are on TikTok or Snapchat, Instagram needs to get on it too. The Reels video creation tools are for creators, and it showcases how great it has become to be a creator or a creative professional. I am not sure how the monetization strategy will be done, but I am sure they'll have something in future similar to that of YouTube.
I have played around with Adobe Rush, which is great for when you're creating content for social networks using a mobile phone. I have shared some videos and photos as stories, but I am still to post to the Reels section. I think the editing aspect is great, but I still prefer the desktop experience with Adobe Premiere Pro as my main NLE all though you won't be able to record the effects you get with Reels.
Would you use Reels for your Instagram, and is it part of your marketing strategy as a photographer or videographer? Let us know in the comments.