There have been many trends in photography, but one that’s been quickly picking up speed has been the disposable aesthetic, with celebrities creating separate Instagram accounts for their photos captured on film, like model Gigi Hadid, YouTube creator Tana Mongeau, and the app’s founder, YouTube creator David Dobrik, each amassing over 150,000 followers.
One of the most popular creators on YouTube, David Dobrik, has created David's Disposable– an app that replicated the nostalgic look of the disposable camera. Since its release on December 23rd, it has secured over one million downloads and held the top spot on Apple’s Free Apps list. The app currently has 4.5/5 stars and almost 3,000 reviews on the App Store. It not only offers the experience of shooting digital images that look disposable, but also offers photo-printing and delivery for $0.99.
The app’s design is simple, and truthfully, there are other apps that do basically the same thing. But Adam Hadi, a member of the marketing team behind the app, explains that the app’s popularity comes down to Dobrik’s likability. He explains: “People are pushing back in this era against trying to be perfect, and you can’t be perfect with a disposable camera. It’s his app. People love David, and this is just another way to interact with him.”
Lead image: David's Disposable / App Store