Like it or not, Instagram has become a legitimate tool for photographers, and incorporating it into your business toolkit can get your work in front of more eyes and increase your client and inquiry influx. This informative video will show you some pitfalls to avoid when using the app.
Coming to you from Sorelle Amore, this helpful video will introduce you to common Instagram mistakes and how to avoid making them. Probably the most salient for me was including meaningful and descriptive captions in your posts. This can be easy to overlook; after all, Instagram is a photo-sharing app, not a freeform writing platform, but I've found consistently even on my little personal account that photos with captions provoke viewers into commenting and starting a discussion, and not only does this foster more loyalty from your followers by deepening their connection to you, it also increases your engagement, and in the unfortunate age of the algorithm, that'll help to push your work higher. Consistency is also very important if you're looking to build a readily identifiable style and brand, so be sure to put some careful thought into what your account will look like before you really get it up and running. Check out the video above for more!
Lead image by Jeremy Levin, used under Creative Commons.