Shooting a beauty video is not quite the same as shooting beauty portraits. While in still photography there is a single frame, in video you can use the power of the moving image to tell a superior story. Here are three cool techniques that help to create this beauty video clip all in camera.
The master behind that cinematography is Matthew Rosen. All three techniques are so subtle that I would never have noticed them without this behind-the-scenes video.
Lighting the Main Subject
Rosen uses just one light to expose the main subject. It is a 1K parabolic aimed as a hair light. He adds two large reflectors to bounce light back to the face of the model and also to achieve very distinct catch lights. The catch lights are vital for the beauty look. Without them there won't be any life in the eyes. Notice the light ratios. It is an almost shadowless portrait. The left side of model's face is slightly darker which means the reflector on camera left is closer to her than the reflector on camera right. That's a classic beauty look.
Creating Lens Flares
Lens flares are sometimes to be avoided, but in this case they enhance the feel of the video. Lights are deliberately placed in front of the camera lens to create flares. This is called "flashing." The lights are slightly moved to the right while the camera is sliding to the left creating a parallax. Small flags are added in order to break the otherwise constant flares.
Soft Focus Vignette
Surely soft focus vignette can be added in post, but Rosen decides it will look more organic if this is done in camera. For that technique he uses glass placed on the left and right sides of the frame close to the camera lens so that the glass is out of focus. The glass is also moved with the camera creating a parallax on the foreground.
Looks great, doesn't it?
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