There are times that I’m more happy to be human than others. Thank you Gatorade, for creating one minute and one second of awesome video that excites me to be alive.
This is one of the coolest commercials I've seen in a long time. Gatorade is known for their excellent marketing. I mean, how else are you going to sell a “sports drink” with nearly your entire day’s allowance of added sugar in a single serving? So, to launch Gatorade's latest energy drink called G-Active, they enlisted a skilled team of professionals to create the world’s first human figure made entirely of water ("G-Active"), and it’s very impressive.
Without the aid of traditional CGI, the team animated a water-athlete in mid air using a series of over 2,000 switches that triggered the droplets at just the right time. Strobes were then used to freeze the droplets in mid air. The whole project went from inception to completion in less than 10 weeks. An amazing 20,000 parts were used to make the highly custom set, and over 5,000 man hours were consumed during the build.
Watch the making of this awesome commercial on YouTube.
[via Super Cinema]