Gatorade Blows Our Mind by Creating the World's First Water Man Using No CGI

There are times that I’m more happy to be human than others. Thank you Gatorade, for creating one minute and one second of awesome video that excites me to be alive.

This is one of the coolest commercials I've seen in a long time. Gatorade is known for their excellent marketing. I mean, how else are you going to sell a “sports drink” with nearly your entire day’s allowance of added sugar in a single serving? So, to launch Gatorade's latest energy drink called G-Active, they enlisted a skilled team of professionals to create the world’s first human figure made entirely of water ("G-Active"), and it’s very impressive.

Without the aid of traditional CGI, the team animated a water-athlete in mid air using a series of over 2,000 switches that triggered the droplets at just the right time. Strobes were then used to freeze the droplets in mid air. The whole project went from inception to completion in less than 10 weeks. An amazing 20,000 parts were used to make the highly custom set, and over 5,000 man hours were consumed during the build.

Watch the making of this awesome commercial on YouTube.

[via Super Cinema]

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16 Comments

"Using no CGI" How was the splash that hit the punching bag when the character kicked it done?

Have someone swing a bat at it and then duck really fast, and then use the shots where they weren't in it.

Or throw a baseball at it really hard, and then use the shots where the ball is out of the shot.

As for the splashes, that's not hard, they probably tilted the camera and put the bag under the water stream.

There are any number of practical in camera ways to do it.

This is amazing but something doesn't seem quite right with this. If no CGI is used then how is the figure so perfect? Where is the splashing from the water hitting the ground? And like Matthew said, where did the splash on the bag come from? I want this to be legit but it seems a little too good to be true.

It's pretty simple to create the figure. There are plenty of water displays and waterfalls that do a similar sort of thing and it looks like the floor is a mesh to reduce splashes. But they need to come clean about the punch bag because that's not shown in the BTS.

I was wondering if for the bag effect, they had nozzles that sprayed out at an angle.

Leigh Smith's picture

There is definitely a lot of compositing and CGI going on here. The BTS said nothing about there being no CGI.

Robert Holak's picture

Yeah, this is most definitely CGI. It's simply replacing a computer monitor with a water nozzle display. At a very low refresh rate.

Pat Black's picture

My take away was this was much more like stop motion where the water would fall take picture of that frame move on to the next frame, and finally assemble it in post

"Where is the splashing from the water hitting the ground?"

They didn't take pictures of that. They only used the shots to create the motion they wanted. Hence why they didn't get shots of water hitting the ground, except when the feet hit the ground.

Cool project but a stretch to call world first.

I have seen some amazing water shows in Spain that coordinated very well to the music and lighting. The water made dancers and singers and even had a little NSFW boobage going on.

How to do the punching bag? The water can only fall straight down. The "splash" is done the same way the runner is done... by freezing the droplets in air to give the appearance that the punch created the splash. The engineering in this is pretty cool.

Need to remove the note of no CGI, because that is't true. At minimum there is compositing for the punching bag.

I think there are any number of practical effects that could achieve the punching bag trick. Also, my guess is the ground had some sort of vacuum going to suck the droplets away, and also allow them to pool when needed.

Tom Gath's picture

So, filled all of the Gatorade bottles with water? What are they trying to sell?

Dudley Didereaux's picture

11 comments and 9 of them are complete nonsense! Of course that pretty much follows the ratio of inane to sentient within humans in general.

joe o sullivan's picture

I always find it suspicious when somebody disables comments on Youtube, and when they hide the amount of likes\dislikes.