It never ceases to amaze me when I see how complicated lighting setups for products can be. Thankfully photographer Phillip McCordall can walk us through his process with relative ease. This tutorial video definitely doesn't come close to the most complex setup, but of course it's still very interesting to see especially considering how cheap most of the modifiers are. This is seriously a setup most of you could do in your living room. Check out the video and be sure to pause it a few times to study what he has going on here. The actual explanation of it all at the end is kind-of quick and not super specific so you may need to look at it a few times.
Aside from just the light there is a wealth of seemingly minor information that makes a huge difference in the final image. Think back to where the watch hands were in every timepiece product photo you've seen. There's a reason.
If you'd like to see more of Phillip's work or more of his tutorials head over to his website here.