Whenever we see an amazing image, the first thing that pops into our heads is "that's an amazing shot! It must be Photoshopped!" In this behind the scenes breakdown, see how Alexis Cuarezma created these dramatic colorful portraits using effects that were all done in camera.
In this jam-packed video from Alexis Cuarezma, he walks you step by step behind multiple setups and shows you how he achieves every look: from the camera settings to the lighting modifiers and filters he uses. His no secrets approach to explaining the process really teaches you the concept and makes it easy to go out and try it for yourself.
In the video, he goes through five different locations and styles and uses interesting techniques for each one to achieve the client's vision. The one that stood out to me the most was where he juxtaposed warm and cold colors to make for a more unique image. He explains that if you set your camera's white balance to 2700 K and put a CTO warming gel on your key light, the whole scene takes on a cooler tone, but the subject's skin tone remains natural. See example below from the video.
This technique of using gels is so simple yet so effective. The best part is that it can be applied to pretty much any genre of photography.