We decided to film a commercial for our neighborhood in Puerto Rico. It was much more difficult than we expected.
Fujifilm and Music Bed wanted to sponsor a behind the scenes video on how we would film a commercial. They didn't specify what the commercial would be for or how long it would be. I think we all assumed it would be a 30-second finished product, but we made things a bit more complicated.
We first thought that we would film a commercial for our friend, Ricardo Casillas, who owns Casillas Realty, inside of our neighborhood, Palmas Del Mar. After our initial interview with Ricardo, we realized that we should probably film a commercial for Palmas Del Mar in general. Ricardo could use it on his website to promote not only his services but also this incredible community, and we hoped that all of the families in the neighborhood would be proud to share it as well.
Over the course of two months, we filmed additional interviews with three families living in Palmas as well as b-roll of all of the best features of the neighborhood. We shot slow motion, time-lapse, drone shots, and underwater video of everything we could.
We filmed everything we could on the Fujifilm X-T3 and GFX 100. I was nervous that these cameras would not be able to compete with our video-focused Panasonic GH5s, but I actually preferred the look of Fujifilm's cinema color profile to our standard Cinelike D color profile on the GH5. I certainly wouldn't go out and buy a $10,000 GFX 100 to exclusively shoot video with it, but it's extremely exciting to know that your medium format still camera is capable of shooting incredible 4K cinematic footage.
Above this post is the behind the scenes video, and here is the finished product.
We cover a lot in the two videos above, so I'm not going to try to summarize it here, but for those of you interested in any gear that we used, I've made a list below.
All of the music in the videos above are from our sponsor, Music Bed. If you're like us and you're constantly in need of new music, you can save money by paying a monthly fee for unlimited songs and packages start at just $9/month. But, don't take my word for it; test it out yourself for free for 30 days.