Official BTS video dedicated to the Ferrari 458 Speciale

DigitalAir, a visual effects production house, just released an awesome video of the Ferrari 458 Speciale and to top it all off...they have behind the scenes footage as well. What's cool about this is their virtual camera movement process which they apparently invented and patented. Regardless of how you feel about the whole "bullet-time" thing there is no denying that the rest of the camera work is pretty cool.

In the BTS video below they give you a quick look at what seems to be most of the shots that comprise the final video, including the drone work. I don't know why I didn't expect it but the drone they used is enormous! Good thing nobody crashed that one into somebody's face. Also, for the lighting folks out there, you can get a glimpse of the light setup for the studio shots around 0:50, but it's really quick.

I think overall my favorite shots were the ones low on the car focused on the logo. Personally, it would have been nice if there were a bit more dynamic audio and not just 3 minutes of engine revving but hey, I get it. The transition from track to city driving worked great too given that the car "was designed to provide non-professional drivers with a much more intense and extreme experience behind the wheel."

To learn more about DigitalAir, check out their website.

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Mike Kelley's picture

Yep, I want one. Man that thing is quick.

I think the bullet-time shots look kinda whack in the video, though. Everything else was just sublime, though. Great filming and movements. And that car...mmmm...

Freaca-te la pula poate primesti

Volevo solo scrivere un commento in italiano. Grazie al cielo per Google Translate.

Cool video :(

Bud I am so sorry I spaced on adding the attribution to your original article! I've fixed it now.

Thanks a lot David

Seagram Pearce's picture

Great production, great filming, just not 100% about the edit. Its the weak point of this video IMHO.

totally agree. Seems overdone. Formula for super car films has changed but they didnt realize. A few aerial shots, bullet time and gopro doesnt make the video interesting.

Me too, thank *** i have found some like minded people. Some incredible footage but editing and sound??? For a massive production from Ferrari I would have expected more. I think its a clear case of too many cooks with giant Italian egos..... irrespective of the footage its an incredible 458.

My next purchase lol :)

Ya i'm not sure about the feel of this though...i like the the way it was shot but the way it was put together not my favorite...and like Mike Kelley said not a fan of the bullet-time shots...a little cheesy for something like this.

Sounds like a Fast and Furious movie, 10 million gears.


What cameras Where used to make the bullet time?

Suppose that was old canon EOS 5 (A2). Amazing, why they have chosen film for this job..

Top Gear does better production week after week than this. It got boring real fast. And why are they continuously downshifting going in a straight line. It almost seems like it was produced by people that know nothing about cars.

The shots where the front or the back of the car are shown fixed on screen (at 1:36 for example) are really weak. I think those have been created in post.

Also the use of different kinds of cameras is noticeable - in the wrong way.