10 Things to Consider When Building Your Photography Pricing Model

You can put in the time to become competent with a camera and editing and build out a portfolio you can be proud of, but actually monetizing your photography is an entirely different beast and something many talented photographers struggle with despite their image-making capabilities. If that sounds like the boat you are in, check out this helpful video tutorial that will give you 10 things to consider when building out your photography pricing model.

Coming to you from Katelyn James, this excellent video tutorial discusses the 10 things she looks at when helping photographers develop pricing models. If you want to make money as a photographer, it really is crucial that you see yourself as a businessperson whose product is photography, not as a photographer trying to make money from their work. What I mean by this is that being a professional means a lot of work that has nothing to do with picking up a camera, and if you are not competent in and devoted to that work, it will not matter how talented you are at creating eye-catching images, your business will fail. Taking that perspective is also a good reality check for deciding if you really want to have a go at being a professional or if you will actually prefer the freedom and lack of non-photographic duties that one enjoys as a hobbyist. Check out the video above for the full rundown from James. 

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Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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