Having talent and refined skills as a commercial or fashion photographer is only half the equation; knowing how to properly price your services and market yourself is just as crucial to getting paid what you are worth. This excellent video discusses five pricing mistakes fashion and commercial photographers make and how to fix them.
Coming to you from Kayleigh June, this helpful video discusses five pricing mistakes commercial and fashion photographers make and how to fix them. Of them, the one I most commonly see a lot of photographers make is not negotiating proper usage fees for their images (or even not charging them at all). The prospect of usage fees can seem foreign or completely strange if you are newer to the commercial world, but they are very standard, and it is important to get what you deserve, particularly if your client will be using your images for large-scale applications and getting a lot of mileage out of them. Check out the video above for the full rundown from June.
If you would like to continue learning about fashion photography, be sure to check out our newest tutorial, "The Fundamentals of Fashion Photography With Shavonne Wong!"