Are Videographers (and Photographers) Making Less Than Fast Food Workers?

When making the change from hobbyist to professional, many of us don’t dig deeper into the costs of running our new venture like a profitable business. A few hours going through some numbers and doing the math can yield some surprising, and many times eye-opening, realities. The saying, “You don’t know what you don’t know,” makes a resounding thud in the pit of our stomachs when we realize that our time and talent is being wasted simply by not doing basic Business 101.

When creatives decide to open our own businesses many of us get caught up in the “fun” parts of the job, but then do ourselves a disservice by not understanding what we need to be accountable for so the business is truly a business and is profitable. Rob Adams and Charles King give a great rundown in their segment of what it actually costs to create and maintain a videography business from the very beginning to the eventual reality of sustaining the venture. King supplies his breakdown of costs for a new videographer in a very simple spreadsheet (that is also available to you to download in the show notes) to allow an easy understanding of the cost-of-doing-business for hourly profit when you're starting out or after a few years of working through the ups and downs of self-employment. 

Though the video centers on videographers, any photographer or creative can plug in their own numbers and figure out their true income and hourly value. There’s a million things to do as a new business just starting but it’s incredibly valuable to every self-employed creative to really dig into their numbers and make sure they set themselves up for profitability, sustainability, and success before they spend months and sometimes years making very little for all their hard work. Four or five digit invoices to clients may seem like hitting the jackpot, but what really matters is if you truly understand how that income hits your bottom line after everything else including yourself gets paid. 

Did you go through the cost of doing business breakdown, and if you have, were you surprised by the hourly wage you're paying yourself? If you need more help with making your business sustainable and possibly adding another vertical like commercial clients, the Fstoppers' tutorial “Making Real Money: The Business of Commercial Photography” with Monte Isom is a great place to start and truly set yourself on a path to success.

JT Blenker's picture

JT Blenker, Cr. Photog., CPP is a Photographic Craftsman and Certified Professional Photographer who also teaches workshops throughout the USA focusing on landscape, nightscape, and portraiture. He is the Director of Communications at the Dallas PPA and is continuing his education currently in the pursuit of a Master Photographer degree.

Log in or register to post comments

Gas $80,000
Earnings $0

Considering that fast food workers are getting paid $15 an hour and often have benefits if they're full-time, yeah. Most fast food workers are probably making more money than your average photographer or videographer in terms of net income.

Richness in life isn't measured in money.

If you are paying the bills and have grocery money and the bill collectors aren't barking at the door, you have a 'successful' operation and are paying yourself a proper wage.

However, if you want to move beyond that level so that you can eat at a nice restaurant and/or take a vacation once in a while, you either have to work more hours or charge more per contract, assuming that you are ensuring that you have watched your costs of doing business. Simplistic, but that'w what it boils down to.

As to the term 'creative', I've placed that in my column of words that will never be uttered in anything I say or show up in anything that I write. Words like 'paradigm' or 'delta' or 'bokeh' (had to throw in a photo term) are words that fit right in with nails on a chalk board or a fingernail file on one's teeth.

This was mentioned in another set of comments from a different article. It wreaks of snobbery. The last thing we need as photographers is being associated with snobs and elitists.

Equipments can be used over a course of 10+ years so i would say those equipment costs are inaccurate, not to mention most people would buy a camera for hobby use anyway.

Also if you are shooting 30 jobs a year you are definitely not working 40+10=50hours a week.

PPA business statistics have indicated for quite a long while that the modal annual "take home" income for a full-time portrait/wedding photographer in the US is about $20,000.