Last week Jaron Schneider posted an inside look at the decline in Facebook engagement. For those of us with Photography pages to promote, this means that now you will have to pay each time you want your posts to reach an acceptable amount of your followers. Youtuber Veritasium created an informative video that explains the situation in even more detail.
For now, Facebook is winning this battle and Fstoppers is paying to promote important content but business owners are getting fed up. If Facebook continues, it may become the next MySpace quicker than we had expected.
I've experienced a massive and sudden decline in engagement on my business page. It sucks.
Lol or people just dont know how to use online communication right. For one: Adblock. for two, there is more than one way to reach your audience than methods that FB gets your to pay for. You can't expect to sit back and have your business sell itself.... This isn't a fantasy world, this is the online extension of the real world.
FB is GREAT for networking, and in the business world its not really what you know its who you know.
I could easily self promote on FB, I know how, I have seen it done with varying levels of success. I think generally people get unrealistic about how to go about things online. If you want you business to succeed visit pages, make lots of friends, comment on things, get in debates, discuss, and be good at these things because they all reflect on you and through you, your product.
As much as we don't like it, Facebook was never intended for businesses or adverting, and never will be. This filtering is actually protecting users from seeing our material (essentially spam). It forces engagement on posts that we as photographers, or business owners make without any intention of receiving interaction. When in history has advertising ever been free? Do we photograph people and things for free? No. Should we expect free advertisements? No.
Geeze, do we as photographers really need to post this stuff? We post on and on about not working for free, yet this entire post is essentially a complaint about having to PAY FOR SERVICES.