Last week Jaron Schneider posted an inside look at the decline in Facebook engagement. For those of us with Photography pages to promote, this means that now you will have to pay each time you want your posts to reach an acceptable amount of your followers. Youtuber Veritasium created an informative video that explains the situation in even more detail.
For now, Facebook is winning this battle and Fstoppers is paying to promote important content but business owners are getting fed up. If Facebook continues, it may become the next MySpace quicker than we had expected.