With the high probability of a large recession following a worldwide lockdown, every industry in under threat. Here is how I think photography prices will change in each niche as well as how I am adapting my work.
Over here in the U.K. the lockdowns are being lifted and we are heading back to work. For many of us this means a very short term boost in jobs whilst we help clients play catch up, but the mid and long term forecast isn't looking so good. Pricing in photography is always tricky, especially in a profession that ranges from bargain basement through to obscene amounts of money per day that many of us don't make in a year. It is also varied in the types of work we do, from business to business through to working with private clients and stock photography.
In this video I first discuss how much I have been charging and how much I will charge in my particular niche of commercial photography as well as looking at how most of us feel the industry will change in the mid term. I then go on to discuss how I feel it will impact other genres of photography as well as looking at ways to try to keep us all afloat. Staying lean with your business over the next few years could make the difference between going bust or staying afloat and I believe that their is a lot to learn from the previous recessions when looking at the photographers and studios who came out the other side and those who sadly didn't.
How has the lockdown and lockdown lifts affected your work this year?