Wedding photography is a very competitive business, and with so many options, many couples will make initial decisions based on what they find on your website. So, should you include your pricing on your website, or is it better to save that for a phone call or in-person consultation? This excellent video discusses the topic.
Coming to you from Matt WhoisMatt Johnson, this great video discusses the topic of including pricing on your wedding website (and though it is oriented to filmmaking, the concepts apply just as much to photography too). No doubt, there are always going to be people who shop simply by price, but on the other hand, a wedding is one of the most special events and experiences in a person's life, and as such, many couples will choose based on many factors, and while there may be an upper limit, price may not be that high on the list, which is why you should think carefully about how you design your site. Check out the video above for the full rundown from Johnson.
If you would like to continue to learn about building a successful wedding business, check out "How To Become A Professional Commercial Wedding Photographer With Lee Morris and Patrick Hall!"
If you not busy enough you will leave it off your website and spend hours of your time with free consultation and pricing. If you busy, you just do anything to help you get more time to work and not hang on phone with potential clients because if they don't have the budget you need to run your business on, next please 😉
I didnt watch the video... 🙈
You nailed it. It's just sad all the talented busy photographers/videographers that are stuck in the sub 4-5k price range because of their discounted pricing and letting the world know of their worth. If the client wants them, they already have an advantage on where to negotiate. Their climb into the higher end market will be a long one.