Running a successful wedding photography business requires constant evolution and reflection. Staying competitive means revisiting your work, refining your approach, and understanding your clients better.
Coming to you from Luke Cleland, this thoughtful video shares specific steps to grow your business. One key strategy is reflecting on your past work. Cleland reviews the weddings he shot over the last year, pulling out standout images to update his portfolio. By showcasing these fresh visuals on his website and social media, he connects with potential clients and highlights his evolving style. He stresses the importance of looking at your work with fresh eyes, even months after shooting it. Having someone else, like a friend or partner, review your galleries can reveal patterns and images you may have overlooked. This step is about selecting work that truly reflects your current abilities and artistic growth.
Another focus is maintaining and updating your website. Cleland dedicates time during the off-season to overhaul his site, ensuring it’s up-to-date and communicates why he’s the right choice for couples. He emphasizes how easily photographers become complacent with a “good enough” website, but a polished and updated site is often your first impression. Cleland suggests asking a friend outside the industry to critique your website for jargon or confusing elements. Beyond the technical aspects, he highlights the importance of telling your story. Couples want to know who you are, what makes you unique, and how you approach their big day. Adding these personal touches alongside your portfolio can help you connect with clients.
The video also touches on learning from others, not just within the wedding photography world. Cleland finds inspiration and practical advice from business podcasts and books outside the photography industry. Exploring broader ideas can provide fresh perspectives and prevent you from feeling stuck in a creative or marketing rut. This approach helps you think beyond industry trends and discover strategies that fit your personality and goals.
Another major takeaway is maximizing the opportunities you already have. Instead of comparing yourself to others, Cleland advises focusing on the weddings you’ve booked, no matter how many. Treat every opportunity like it’s your biggest event. He suggests improving client experiences, brushing up on weak areas, and delivering your best work, ensuring each couple feels valued. This mindset not only strengthens your portfolio but also fosters word-of-mouth referrals. Check out the video above for the full rundown from Cleland.
